Nintendo president says no plans to extend {hardware} costs to offset rising manufacturing prices

Japanese information website, The Nikkei, has had the prospect to speak with Nintendo president, Shuntaro Furukawa,  concerning the growing manufacturing and transport prices for know-how corporations on account of the worldwide chip scarcity and the pandemic. Mr. Furukawa was requested whether or not the Kyoto-based firm had plans to barely improve {hardware} costs to offset the associated fee. He replied by saying that isn’t one thing they want to do. He additionally talked about that software program is an enormous driver for {hardware} and so they plan to proceed steadily releasing high quality titles. Change gross sales have slumped 23% on the yr by quantity within the April-June quarter.

Are value will increase an possibility?

We’re not contemplating that at this level, for 2 causes. With a view to supply distinctive leisure to a variety of consumers, we wish to keep away from pricing folks out. Our competitors is the number of leisure on the earth, and we at all times take into consideration pricing by way of the worth of the enjoyable we provide.

Our merchandise additionally embrace software program. Nintendo has bought greater than 100 million Change models to this point, and it’s necessary to take care of the momentum of our general enterprise. Typically talking, a weak yen makes home Change gross sales much less worthwhile.

Can Nintendo soak up the rising prices of supplies and transport?

In the meanwhile, our OLED mannequin will proceed to be much less worthwhile than our different fashions. Prices have undoubtedly elevated for transport not solely by air, but additionally by sea. We’re fascinated with what we will do.

The weak yen could also be seen as a profit for Nintendo, since such a big share of our gross sales comes from overseas, however our abroad promotional and workers prices additionally go up. We’re making extra stock purchases in foreign currency echange to counter that.

Because of Greatsong1 for sending within the information tip!


Nintendo president says no plans to increase hardware prices to offset rising production costs