Digital advert firm CEO out-earns Huge Tech friends in 2021

The pinnacle of a digital ad-buying platform ranked because the highest-paid CEO within the U.S. data expertise sector in 2021, because of a big inventory choice award.

The Commerce Desk Inc.’s Jeffrey Inexperienced earned whole adjusted compensation of $835 million in 2021. The overwhelming majority of that compensation consisted of a long-term inventory choice award, granted in October 2021, for 16 million shares of frequent inventory valued at $828.4 million. The manager additionally obtained about $3.9 million in money compensation and $2.7 million in nonequity incentive plan compensation in 2021.

That made Inexperienced the highest-paid U.S. infotech CEO final 12 months, forward of executives like Inc.‘s Andrew Jassy and Intel Corp.‘s Patrick Gelsinger, who ranked because the eighth- and ninth- highest-paid CEOs, respectively. All the executives within the high 10 obtained nearly all of their whole compensation in inventory or choice awards.

Digital advert firm CEO out-earns Huge Tech friends in 2021

The Commerce Desk focuses on real-time programmatic advertising and marketing automation applied sciences. It achieved almost $1.20 billion in income in 2021, up 43% from $836.0 million in 2020.

The corporate final 12 months entered into a number of new partnerships with large corporations, together with Walmart Inc., Samsung Electronics Co. Ltd.’s Samsung Advertisements in India, and smartphone-maker Xiaomi Corp. It additionally expanded a partnership with NBCUniversal Media LLC associated to the programmer’s Peacock streaming service.

The second- and third-highest-paid infotech CEOs each lead corporations that accomplished preliminary public choices in 2021.

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* See the financial highlights for The Commerce Desk.

Qualtrics Worldwide Inc.’s Zig Serafin ranked because the second-highest paid CEO with whole adjusted compensation of $540.5 million, of which $540 million got here within the type of inventory awards granted efficient Feb. 1, after the completion of Qualtrics’ IPO. Serafin additionally obtained $500,000 in money compensation.

Qualtrics supplies software program that helps corporations gauge buyer satisfaction and suggestions. It stays a subsidiary of SAP SE, which holds about 72% of the corporate’s shares. SAP acquired Qualtrics for $8 billion in 2018.

Affirm Holdings Inc.’s Max Levchin was the third-highest-paid infotech CEO, with whole adjusted compensation of $451.2 million, almost all of which got here within the type of inventory choices.

Levchin obtained choices for as much as 12.5 million shares of sophistication A standard inventory final 12 months as a part of a “worth creation award” upfront of the e-commerce firm’s January IPO.

Levchin additionally obtained about $200,000 in money compensation, nearly all of which lined prices associated to non-public safety providers, in accordance with an organization submitting.

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